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I have spent thirty years sitting across from men and asking them to be honest. It took me most of that time to do it myself.
There was a day when everything on the outside said I had made it. The role, the team, the results people wanted. Underneath, something that should have been alive had switched off, and I did not have the language to say so. So I did what a lot of men do. I performed harder.
We are being asked for something different now as men. To protect and provide and build, but also to relate, to connect, to feel. Most of us were never given a map for that. I call it the messy middle, and this book is the roadmap I wish I had.
I have been fascinated by human behaviour and performance for over three decades. I have served as a high performance mentor and an elite sports coach at international level in professional rugby union, including as Physical Performance Director for the Welsh Rugby Union, as well as a life coach, a yoga and meditation teacher, and a business owner.
For the last 15 years my work has focused on one question. What does it take to be a man and lead well today.
"His unique approach to building culture, mental and interpersonal skills within teams is 'cutting edge'.'"
"Craig has lived what he is asking of you, and the book carries weight. If you are willing to tell yourself the truth, it might just change your life."
"The impact he had on our team connection, which was fractured at the time, was immense and insightful. The players felt empowered."
Get your free copy of the foreword, the introduction and opening chapter.
Unlock exclusive insights and expert advice that will empower you in your journey to becoming a great leader.
Unlock exclusive insights and expert advice that will empower you in your journey to becoming a great leader.