Craig White Mentoring

My Impact

Sir Clive Woodward

Craig is without doubt one of the best High Performance Coaches around.

"He is well respected and has been at the top of his game now for a long time. His holistic approach to improving performance is unique and I am quite sure that he will continue to be very successful working as a High Performance Coach in any area of life: sports, business, health, wellness, and beyond. If you are looking for a mentor, a role model, and someone to take your level of performance to new heights, then Craig is your man."

Sir. Clive Woodward, MBE

Former Rugby World Cup Winning Coach and Director of British Olympic Association

George Stubbs

Craig has given me a brand new identity.

"Working with Craig long term has helped me immensely in an important transitional period of my life. Both the in-person work and the remote coaching done with Craig has helped to let go of an old identity driven by work and finance and to create a new identity that is driven by a love for my family and more importantly myself."

George Stubbs

Group Chairman and Former MD at GS Insurance Group

Dave Reddin MBE

Craig has been one of the world's leading High Performance Coaches for the last 25 Years.

"In my opinion, there are few High Performance Coaches around who have Craig’s unique combination of technical excellence, innovative thinking, brilliant personal skills and exceptional energy. In more recent times I am impressed by Craig's capacity to continually reinvent himself and bring much more than Strength and Conditioning practices into Rugby. His unique approach to building culture, mental and interpersonal skills within teams is 'cutting edge'.'"

Dave Reddin, MBE

Former Rugby World Cup Winning Coach and Head of Team Strategy and Performance at the UK Football Association

Jack Mail

I now approach my new business from a deeper place of joy and purpose.

"I was looking for support and accountability from an experienced High-Performance Coach to support me, but more importantly to act as a sounding board and to hold me accountable in the business side of life through the sale of my business. The in-person mentoring I have received from Craig is enabling me to make more time for me, my family, and to approach my new business from a deeper place of joy and purpose."

Jack Malin

Membr CEO

Pat Howard

The best in the business.

“I had the pleasure of working with Craig during the time I coached Leicester Tigers. Craig's commitment to optimising his own performance and, more importantly, those around him was relentless. His capacity to connect, to create safety and trust, in order to facilitate positive change is perhaps the best I've ever seen in any professional sports practitioner. The best in the business."

Pat Howard

Former Head Coach of Leicester Tigers and Team General Manager of Cricket Australia

Dave Cosgrave

My mentorship with Craig had a huge influence on both my professional and personal life in a very short space of time. We shared many light bulb moments.

"I approached Craig to guide me in developing my leadership potential, self awareness and my capacity to influence change. I feel empowered to effect positive change and influence the lives of others. I am calm, curious and understanding. I am now more confident in my capacity to lead and mentor others both in high performance environments and in my personal life."

Dave Cosgrave

Performance Director RSC Anderlecht

Paul Stridgeon

Craig has been the most influential person in my career.

"I first started to work with Craig at the age of 16 as an amateur wrestler competing in the Commonwealth Games. Later I became his assistant at London Wasps Rugby Club and then also on the 2009 British and Irish Lions Tour to South Africa. The professional values and life lessons I received from Craig still form the cornerstone of how I work today with teams. Craig challenged me relentlessly to learn and this was done from a place of genuine concern for my future as a coach. Craig has a reputation for mentoring other coaches that is second to none. I am forever grateful to the trust, guidance, and leadership I received from Craig."

Paul Stridgeon

Head Strength & Conditioning Coach Wales, British and Irish Lions

Andrew Oliver

I now navigate life more confidently.

"Craig supported me through a pivotal time in my life, amidst pandemic challenges. His guidance over two years helped me gain deeper self-awareness, clarity on my motivations, and a positive outlook on life's challenges. Now, I navigate life with my wife and four children more confidently."

Andrew Oliver

Head of Asia Pacific, WilsonHCG

Warren Gatland

Craig is without a doubt one of the best practitioners in the world.

"I have had the pleasure of working extremely closely with Craig during my time coaching Connacht, Ireland, Wales, and the British and Irish Lions. Craig brings a level of professionalism, detail, leadership, common sense, and a level of intensity that is hard to match. He is best known for his capacity to develop and mentor his staff. Developing character has always been his passion. Many of the coaches Craig has mentored are now successful coaches at the elite level of professional rugby. More recently he has also been instrumental mentoring coaches in developing rugby nations around the world."

Warren Gatland

Former Wales Head Coach British & Irish Lions Head Coach

Chris Irwin

The most inspirational program I have ever invested in.

"As a leader, manager, husband, father, and son I strive to be the best version of myself in order to fulfil my potential. I wanted someone with Craig's experience and track record to unravel my unique leadership style and to help me to uncover my blind spots, in order for me to transform and take my life to a new level of leadership. The Mid-Life Intensive Program was the most inspirational program I have ever invested in. It was intense, I had to look deeply inside of myself like never before, and I left with a renewed sense of self-awareness and a high level of confidence."

Chris Irwin

Chief Commercial Officer
Salford City Reds

There are few coaches in the UK Strength and Conditioning world who have influenced more players and practitioners than Craig.

"His vast knowledge and background in many areas set him apart from most conditioning coaches and allow him to see things differently and work with players and coaches on multiple levels. His unique skillset allow him to approach his work from a different angle enabling him to see the the 'complete picture', often recognising potential in coaches and players they have not yet identified themselves. "

Dan Baugh

Former WRU S&C Coach, Head of S&C Wasps and Dragons

Mike Friday

Craig’s influence in professional rugby across the world is immense.

"I am not aware of another coach who has mentored so many other coaches and influenced so many teams both at Tier 1 and Tier 2, 15s and 7s. Craig was instrumental in helping me to create a high performance program during my time coaching Kenya 7s that revolutionised the teams performance. I am still adopting many of Craig’s ideas and methods today with the USA 7s team. Craig’s capacity to communicate with precision and passion is highly engaging. He brings a level of intensity that raises everyone’s game."

Mike Friday

Head of Rugby USA 7s

Mark Bitcon

Craig is without doubt one of the best High Performance Coaches around.

I had the pleasure of meeting Craig at Bolton Wander's F.C, where he was Head of Strength and Conditioning. "I then became Craig's Assistant at London Wasps, which was the start of my own career. Those early years with Craig taught me a lot about what it takes to inspire a group of individuals to perform at their best. Craig is a master of engaging players and staff to truly believe in themselves. He has a proven track record and is one of the most respected practitioners within Rugby today."

Mark Bitcon

Head of Sport Science Manchester City FC Academy

Sean Edwards

Truly Inspirational and Innovative.

"I had the pleasure of working with Craig during his time at London Wasps, Wales, and the British and Irish Lions. This period at Wasps was arguably the most successful in the club's history. During those years I felt we were well ahead of our competitors in the area of Strength and Conditioning and the physical standards of the team was a major factor in our success and our ability to peak at the end of the season, every year. I also worked with Craig at Wales and during the 2009 British and Irish Lions Tour. This was a gruelling tour which required careful planning and management of all players. Craig excelled in this capacity, showing that he isn't only a great practical coach, but also an excellent organiser and manager of players who is truly inspirational and innovative."

Sean Edwards

Former Rugby League legend, Wales and British & Irish Lions coach

Marcus Smith

Immense and Insightful impact.

"I first met Craig during his consultancy period with Harlequins mid way through our 2021 season. The impact he had on our team connection, which was fractured at the time, was immense and insightful. Craig’s ability to quickly create safety in the leadership group and his skill of facilitating group dynamics was something I haven’t witnessed before. The players felt empowered. The work we did with Craig over a 12-week period was definitely one of the contributing factors in our success that season. We won the Grand Final."

Marcus Smith

Professional Rugby Player, Harlequins and England

Dare to be different

Craig White Mentoring